SEO & Website Optimisation

Good SEO only gets better over time

SEO that works for you

In other words, SEO is an asset. With that in mind, we at TELLO believe the goal of SEO is to make it as easy as possible for search engines like Google to find your website. We do this by using well written HTML code, writing relevant copy, designing for ease of use and optimising page load speed. This gives search engines a reason to rank your website higher than all the other relevant websites. We have applied these techniques to our own site and the results speak for themselves. Check how our site ranks with Google's speed test. Check how our site rates for page load speed.

Your dedicated account manager will work with you to determine the best way to optimise your new or current website. They will be your point of contact and will keep you up to date with reports and talk you through the data.

The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.

Why us?

12 years web experience

In-house team

Optimised for ultimate performance

RESEARCH

Research and discovery, website audit, keyword strategy, and planning. If research and discovery can be done quickly, then technical changes may start being made to the website within the first month. In other cases a thorough research and discovery phase can last more than one month.

TECHNICAL

Begin technical SEO work, that is, making modification to the website based on site audit results. In some cases the website needs to be overhauled, and this of itself can take weeks. Other SEO activities such as working on the link profile and building content can be done at the same time the overhaul is happening. In this case, we'll be doing “SEO” but you still won’t be seeing any results at this point, since the changes being made will only start to have an impact once they’re finished.

CONTENT

Start focusing on content creation. Blogging, FAQs, whitepapers, articles, expanded product and company information, etc. Ideally you would have started on this right after the strategy and planning, but often budgets restrict what can be done at once, and so a technical overhaul needs to come first. This being the case, you might start seeing some improvements in rankings by the end of this stage. If those rankings are translating into leads or sales then even better, but you wouldn't necessarily expect them yet.

OPTIMISATION

Continued content creation, technical optimisation of the website, and development of a healthy link profile (which may include cleaning up low quality links). By this stage you could expect to see a marked increase in rankings, traffic, and lead generation. It won’t be anywhere close to the improvements you should 12 months into your SEO efforts, but it should be significant enough that you know SEO is working.

Top SEO & Optimisation FAQs

Generally yes. We will need the uncompiled source code which our developers will review. Then the code will be optimised by rewrting it using the latest SEO friendly techniques.
It usually takes 4 to 6 months to start seeing results. But bear in mind this is when you start seeing results, and SEO results grow over time. SEO is viewed as a medium to a long-term channel. Your dedicated account manager will work very closely with you during this period.
Google’s emphasis on backlinks as a ranking factor may have slightly reduced in recent years. That’s not to say that they are no longer important – they are! However, it is more the case that other factors have become increasingly valuable, and therefore balanced out the contribution of links within your overall organic performance.

What's next?

We can create something great together